The buzzword these days is advertising and marketing, in all types of services and products. For marketability you want a great deal of glamor quotients that generate the required publicity or the specified hype. And as all the time, glamor is carefully related to lovely girls.

Creativity in advertising and marketing quantities to an uncanny capacity of the advertisers to hyperlink all the pieces underneath the solar to lovely girls or sizzling ladies. East or west, this women-centric notion of glamorization is rising. There must be a definite success quotient related to this course of, else the development wouldn’t go on.

Indian cinema within the Hindi language, popularly often called Bollywood overlaying principally mainstream films, has been the glamor storehouse with its heroes, heroines, vamps, villains and elaborately choreographed tune and dance sequences. For apparent glamor causes Bollywood had been growing its hyperlinks with the style business too in current instances. Fashions are sport all the time for each heroines and vamps in films and they’re the quickest to get established within the movie world.

The Bollywood producers and administrators wish to generate most publicity and hype significantly earlier than huge film releases. So, they’ve usually adopted the idea ‘merchandise numbers’ which suggests a technocratic and madly orchestrated dance sequence. This specific sequence has no relevance to or bearing on the principle plot, the one motive being more practical advertising and marketing. The lead dancers within the ‘merchandise numbers’ known as ‘merchandise ladies’.

Merchandise numbers have created a definite occupation of merchandise ladies who could or could not finally develop into main girls. However doused in glamor they’re vastly profitable by way of cash, profession and publicity. Principally an merchandise woman, Rakhi Sawant has develop into a raging sensation in India because of her actuality exhibits on tv one in every of which even featured Rakhi as a potential bride and married her off earlier than the entire nation.

With tens of millions of cricket lovers round Indian Cricket is marketed most aggressively by the richest cricket board of the world, the Board of Management for Cricket in India (BCCI), and it was only a matter of time earlier than Cricket and Films sized one another up. A mutually inclusive relationship began between them and that led to mega film stars watching stay cricket matches getting numerous consideration from the glamor looking media whereas films began having tales plotted on cricket. For glamor advertising and marketing sufficient was by no means sufficient although.

Just like the usually three-hour Bollywood films, the BCCI invented the Indian Premiere League (IPL) within the shortest T20 format of cricket the place matches get accomplished in precisely three hours. Such cricket films need to be showered with glamor. So, the BCCI launched cheerleaders in IPL matches. Cheerleaders are principally athletic and enticing ladies who cheer on each main occurring in a cricket match by dancing and gesticulating ferociously. Basically the cheerleaders substituted for the merchandise ladies of films. Aroused by the holy combine and an ‘understanding’ cricket board prime leisure TV channels in India began bidding for main cricket tournaments together with the World Cup with the categorical purpose of staging enticing feminine anchor-commentators, star visitors and varied glamor-mongering on-field actions.

Within the subsequent stage of glamor advertising and marketing we may positively hope to see a mutual mega-mix of fashions, merchandise ladies and cheerleaders. Cheers!

Source by Chinmay Chakravarty

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